One thing you’ve got to realize in business is that your packaging has to be more than just a container for your products - this is your ideal chance to make a positive, long-lasting impression on your customers, so it’s definitely worth considering how you could make your packaging better and use it to your advantage a lot more. 

The fact is that good packaging can boost your brand, protect your goods, and even help you stand out, so why not make some changes? If you’re not sure how to get started, don’t worry because we’ve got some useful tips to help you - read on to find out more. 

Make It Functional And Durable 

The main job your packaging has to do, even before you can think about design and branding, is to protect your product, which is why it’s so important to make sure it’s functional and durable - it has to be built to last. If your packaging is flimsy or badly designed, it’s probably going to mean you (or rather, your customers) end up with damaged goods, and that’s going to mean refunds and potentially lost future sales, not to mention the potential for bad reviews - none of which you need as a business owner. 

The key when it comes to knowing if the packaging is going to work is to think about how the goods are shipped and how they’ll be handled, as well as what they are in the first place. You’ll need to choose the right materials and size of your packaging to ensure everything stays safe. One great idea is to package something up and send it to yourself - you’ll soon see how it arrives and if it survived, and you can adjust things accordingly if you need to. 

Reflect Your Brand 

Once you’ve decided on the type of packaging, it’s time to consider what it’s going to look like, and this is where you’ll need to reflect your brand’s personality and values. So ask yourself what your brand is like - is it fun and playful? Professional and modern? What impression do you want to give people when they look at it? 

Whatever you want to tell your customers, your packaging design has to be consistent with the rest of your branding, so make sure you use the same colors, logo, font, and so on, otherwise people are going to get very confused and they might not even know the product comes from you - that would mean they wouldn’t necessarily know where to go to buy it again. 

Work With Reliable Suppliers 

When it comes to making your packaging better, the quality of your materials is crucial, which is why it’s so important to work with reliable suppliers who can deliver high-quality packaging on time and in budget. 

If you’re looking for custom packaging solutions, searching for folding carton manufacturers near me (or whatever it is you happen to be looking for) is a great start - local suppliers are usually quicker, can often offer better terms, and it’s good to build relationships with other businesses in your area on top of all that. 

Photo by Kim Stiver